Writing Tips from the Presbyterians

I like the randomness of the clause after the colon and hence will not explain it: I was browsing the contributors' guidelines for Presbyterians Today magazine this afternoon (for a good work-related reason, I will add), and it included a great list of basic rules for writers from Writer's Digest magazine:
  1. Prefer the plain word to the fancy.
  2. Prefer the familiar word to the unfamiliar.
  3. Prefer the Saxon word to the Romance. (This one is slightly silly; see here.)
  4. Prefer nouns and verbs to adjectives and adverbs.
  5. Prefer picture nouns and action verbs.
  6. Never use a long word when a short one will do as well.
  7. Master the simple declarative sentence.
  8. Prefer the simple sentence to the complicated.
  9. Vary the sentence length.
  10. Put the word you want to emphasize at the beginning or end of your sentence.
  11. Use the active voice.
  12. Put the statements in a positive form.
  13. Use short paragraphs.
  14. Cut needless words, sentences and paragraphs.
  15. Use plain, conversational language.
  16. Avoid imitation. Write in your natural style.
  17. Write clearly.
  18. Avoid gobbledygook and jargon.
  19. Write to be understood, not to impress.
  20. Revise and rewrite. Improvement is always possible.